The headline is undoubtedly the most crucial factor of the sales copy.
You could have the best sales copy ever written but a poorly written and not thought out headline will almost single-handedly ruin your business.
The following points should insure your headline is quality and will force to read on.
You need to be as specific as possible.
For example. Instead of “how an e-book author make thousands every month”, change it too “how an e-book author makes $2,678.85 every month”.
Its more specific and a lot more believable.
Keep it unique and original
You really need to come up with your own original headline. For example “I’m sick of seeing this headline”.
“Finally”, the ‘simple’ way to get free traffic to your site. Its this word “finally” that’s been totally overused.
Keep the urgency
This really forces the reader to view the sales page further.
Give the headline a sense of urgency.
For example, giving a special offer for reading on, deadline dates or total amounts available.
This techniques have personally been proven by myself, they work some better than other, the key is to keep tweaking and testing with the above points always in mind.