What is a Podcast exactly?

If you are reading this article, then you probably have a pretty good idea of what a Podcast is, right?

I mean you probably think that its audio you play on your iPod and maybe you might even know someone who is a Podcast Host (records their own show for people to download and listen to).

But I’m here to tell you that most people who think they know what a Podcast is, don’t.

I can’t tell you the number of times that I’ve had to re-educate people in what the definition of a podcast is. And the arguments.

The problem is that ‘Podcasting’ or the creation of syndicated media met a need that was out there before it really defined exactly what that need was.

You see it all started with the concept of syndication.

What this means is that you ‘subscribe’ to something and when some new content becomes available that is associated with that subscription, you automatically get it. I like to think of it like my Tivo.

It used to be that I had access to hundreds of channels of TV to watch. But I found myself investing 20% of my watching time cycling through the channels looking for something to watch.

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